CHADRON – Chadron State College alumna Kelsey Hinesley, of Edgemont, South Dakota, earned a Silver in the Student Print-Poster subcategory and an Honorable Mention in the overall student category in the 2015 International Design Awards (IDA) in June for “Fluidity,” a ballet publicity campaign and exhibition plan.
Hinesley, a graduate student at Arizona State University in Tempe, Arizona, submitted her work in January from a 2015 exhibit design course. It was her first entry in an international competition.
“I had forgotten that I submitted an entry when I received an email in July directing me to check the website to look for my awards. I am shocked and happy.” she said. “I credit my CSC professors Mary Donahue and Laura Bentz. Without their guidance and support I couldn’t have been accepted at ASU. To be a grad student at ASU and have opportunities to compete internationally is quite an amazing experience.”
The praise is mutual. Donohue said Hinesleyhas an excellent design eye and her work always came from sound and smart conceptual thinking.
“She was intellectually curious and motivated to learn new things outside of class. It is a joy to see that she is able to take advantage of opportunities and that her talent, curiosity, and motivation are taking her places,” Donahue said.
Hinesley designed the posters in the award-winning entry based on a Japanese design aesthetic called wabi sabi, characterized by simplicity and asymmetry.
“I used photos cut out in Photoshop and then applied the digital effect of ink and water to obtain the flowing look,” Hinesley said.
Hinesley, whose long-term goal is to become a creative director for a design studio, will graduate in May 2017 with a master’s in Visual Communication Design. Her capstone thesis is “Finding Peace Through Design.”
—Tena L. Cook, Marketing Coordinator